Self Service Commerce is game changer in retail world
In the consumer facing world, self-service commerce is a game changer. This technology is enhancing the buying and selling experience for both customers and merchants.
Self-service is so effective at improving the customer experience that it’s become table stakes for all businesses. 89% of business decision makers believe that self-service commerce will play a factor in the growth of their business in the years to come.
In addition to improving the customer experience, self-service commerce equips merchants with a tool for building a new kind of relationship with customers— one that allows them to provide customers with guidance and strategy, rather than simply order taking.
So, self-service will become a more widely adopted commerce channel.
Why self-service commerce is a win-win for customers and merchants/Retailers ?
Self-service delivers a range of benefits to both customers and merchants, including:
- Improved customer intelligence: Self-service commerce stations collect an enormous amount of data about customers that can be shared with existing CRM systems. Merchants /operators can see every customer’s purchase history, delivery needs, and customized pricing structures. Armed with this information, merchants are much more effective when they’re in front of customers. They can offer better deals by knowing the customer’s history, and focus on upselling, cross-selling, and offering recommendations.
- Frictionless buying: A self-service commerce reduces the friction associated with purchases. In an age where consumers are more digitally savvy than ever before, an intuitive self-service experience can go a long way toward cultivating loyalty by reducing obstacles on the path to purchase.
- More time to build relationships: Self-service allows customers to complete simple transactions on their own, which frees up merchants to focus on what they do best — building and maintaining relationships with customers.